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Mortuary Marketing

Top 7 Mistakes Funeral Homes Make When Marketing Online

Updated: Mar 29, 2023

1. Not regularly updating website and social media content: Keeping the website and social media pages up to date is important for maintaining engagement and showcasing current services and offerings. A strong online presence is more critical now than ever.

2. Not engaging with customers through social media and online reviews: Neglecting to engage with customers online can lead to negative reviews and lost opportunities to connect with potential customers.

3. Not keeping up with changes in digital marketing trends and technology: Digital marketing is constantly evolving, and it's important to stay up to date with changes and trends to remain competitive and effective in reaching potential customers. Mortuary Marketing is here to help your effectively reach the right audience, in the right location, at the right time.

4. Not tracking and analyzing website and advertising performance regularly: Without tracking and analyzing performance, it's difficult to determine what strategies are working and where improvements are needed.

5. Using generic or unprofessional website design: A generic or unprofessional website design can detract from the credibility and professionalism of the funeral home and negatively impact the user experience.

6. Not having a mobile-friendly website: With the majority of internet traffic coming from mobile devices, a website that isn't optimized for mobile can result in poor user experience and missed opportunities to reach potential customers.

7. Ignoring search engine optimization (SEO): Not optimizing the website for search engines can result in poor visibility in search results and missed opportunities to reach potential customers.



Funeral Home Digital Advertising
Funeral Home Marketing

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